Advertising has always been a large part of electricity company advertising but lately I have felt as though there has been a big push to make people aware that there are other options out there other than the large well known companies. The ads out there at the moment for the whats my number website which shows you how much you can save per year and it only takes 3 minutes.
On the website they claim that 394,969 calculations have been made, identifying potential savings of $62,539,623
http://whatsmynumber.org.nz/FindYourNumber/?&gclid=CMjV9qvqkasCFcFMpgodoRRevQ
These are also some other advertisements that have been capturing peoples attention lately with quite a few billboards around Wellington. They are from the power company PowerShop. They feature bad people of power with the slogan 'Same power different attitude'.
images sourced from: http://www.campaignbrief.com/nz/2011/07/powershop-offers-same-power-di.html
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